The hosiery department in the city centre store is decorated with huge posters of Manhattan, depicting sky scrapers and concrete jungles. The connection with legwear is a bit obtuse. After all, ladies all over the world wear hosiery and not just in Manhattan. Why should a Munich store adorn its walls with pics of Manhattan? Why not calming, Alpine scenes? Probably because The Other is what sells tights and socks. The association with the Exotic gets us dipping into our purses to splash out on new tights. Pictures of home are too mundane, too dull, too .... ordinary.
I bet if you visit a New York department store you'll see posters of (OK, maybe not Munich) Paris and London. Just the right thing to lend an air of chic, European elegance to a new packet of tights.
p.s. legs belong to someone else
No comments:
Post a Comment